The Experts
REACH 2024 PRESENTERS
Lauren Haydel
Join Lauren Haydel, the vibrant founder of Fleurty Girl, as she shares her inspiring journey from a single mom with a dream to the creator of a beloved local brand that captures the heart and soul of New Orleans. In this energizing presentation, Lauren will delve into how she turned her passion for her city into a thriving business, offering unique, locally-inspired apparel and gifts that celebrate the spirit of New Orleans.
Fleurty Girl
Kelli Binnings
Kelli Binnings is a brand psychology-obsessed, multi-disciplined creative who loves to research, talk, and write about brand, psychology, design, work culture, and leadership. For the past 15+ years, she's designed for brands across a variety of industries from Food and Bev to Commodity Trading to Fitness and Lifestyle to Skincare and Beauty. She works one-on-one with clients and internal teams to develop and implement brand and creative strategies that build a refined message and a visually strong brand.
As a life-long learner and self-awareness junkie, Kelli thrives on building authentic brand experiences that bring joy and meaning to others, because she truly believes that every company has the opportunity to create a brand that's worth experiencing. Through her company, Build Smart Brands, she starts her process at the top, by helping business owners become brand leaders and showing them what’s possible when authenticity, purpose, and meaning align to create trusted, connected, people-minded brands.
A true creative at heart, Kelli is a published music photographer, writer, and soon-to-be author of her first book, titled The Breakout Creative, set for release late '24.
Build Smart Brands
David Gravois
Meet David Gravois, the down-to-earth AI enthusiast who's all about helping your business grow. He combines a passion for technology with a friendly, approachable style. David's here to translate the complex world of AI into straightforward, actionable steps that make sense for your small business. He's more than just an advisor; he's your partner in navigating the future of design and marketing.
Gravois Graphics
Jason Furrate
Join Jason Furrate of Furrate Media, a seasoned expert with over 40 years of experience in producing award-winning videos across various genres, for a captivating presentation on the art of video storytelling. In this session, Jason will share his insights on transforming simple footage into compelling narratives that emotionally resonate with audiences. Discover the behind-the-scenes magic of video production, learn how to engage viewers effectively, and explore the journey from concept to creation.
Furrate Media
Caroline Marcello
Discover the secrets of impactful social media and short-form video with Caroline Marcello, the experienced Social Media Manager for Lafayette Travel and former KLFY anchor. In her presentation, Caroline will unveil effective strategies to captivate and engage audiences in the digital age. This session is a must-attend for anyone eager to enhance their digital storytelling skills. Join us at Reach for an insightful journey into the world of digital media with Caroline Marcello.
Lafayette Travel
Joseph Dominique
Joe Dominique has a passion for driving the commercial success of businesses by combining data and analytics with powerful brand building. He has spent 14 years of his career with large CPG companies in progressive marketing roles across brand management, product marketing, sales, and most recently a stint in global revenue management covering Canada and Latin America. When he's not driving the growth of these brands, he is chasing whatever new passion his son Francis has discovered.
British American Tobacco
Claire Anderson
Claire Anderson, the dynamic Digital Marketing Specialist at Abita Brewing Co., brings a fresh and innovative approach to connecting with fans and the broader community. At the heart of Abita’s strong and beloved brand is its commitment to authenticity and engagement, principles that Claire has championed and elevated in her work. Known for her creative strategies and digital savviness, Claire has played a pivotal role in ensuring that Abita not only maintains its deep-rooted connections but also reaches new audiences with relevance and warmth.
Abita Brewing Co.
Gene Gouaux
Meet your master of ceremony and all around entertainer, Eugene “Gene” Gouaux III. As an attorney for Gouaux Law Firm in Lockport, Gene loves working with small business owners, using his combined background in law and accounting to help them with the legal aspects of growing their companies. Creating entities, document reviews, acquisitions, and complex contracts are all within his expertise. Gene is also passionate about guiding individuals and families with estate planning. As the father of two boys, he understands how important it is to plan for our children’s future.